Have you ever bought one of those tubes of pre-made cookie dough and eaten the whole thing straight from the container? Ever attempted to make cookies from scratch, taken a bite or twenty from the bowl until -oops- only a couple cookies actually make it into the actual oven?
Basically, I’m asking if you are human.
If the answer is yes, rejoice! There is now a shop in NYC where you can get fresh cookie dough scooped straight into a cup. To be eaten in its natural, God-given form. Pure, unfucked with by fire.
Cookie DŌ NYC
DŌ opened it’s DŌors at the end of January and there’ve been lines stretching down LaGuardia Place in Greenwich Village ever since. This is the line on a sunny, cold February Friday at 3PM. I waited a little over half an hour to sample NYC’s newest dessert craze.
I don’t think DŌ was prepared for the immediate and immense popularity when they opened on January 23rd. When I went the first week of February, the outside of the store was barricaded by boxes – of cups! Unbranded cups and spoons! Reserves called in to keep up with the crazy NYC foodie crowds! Visit their website and a pop up will tell you they’re so overwhelmed by support, they aren’t accepting online orders right now!
It makes sense. New Yorkers are notoriously neurotic. We’ve been dying to eat cookie dough for years, but feared the potential food poisoning. We’ll happily wait on line for hours if it means saying good bye to the anxiety that licking the spoon will poison you with salmonella. These eggs are pasteurized.
Cookie Dough Confections
DŌ is accommodating to neurosis and the trendiest of NYC diet restrictions. They offer gluten-free AND vegan options out of their 16 different flavor options.
There’s your classic chocolate chip, a brownie batter, lots of different peanut butter options, a rainbow sprinkle sugar cookie, even an aptly titled “Heavenly” with Nutella and caramel.
I went with “Confetti” because I can’t say no to rainbow sprinkles. Complimented by milk and white chocolate chips.
If you want to get serious about your flavor selection, Time Out New York tried every single one of the 16 and ranked them all.
Have I made it clear how much buzz there is surrounding this place? Which begs the question:
Is this raw cookie DŌ worth the hype?
Worth the sidewalk blocking crowds and hour+ wait ?
Yes and No.
YES because we all have the memory of some slumber party of our youth. Lounging around your best friend’s kitchen with your friends, making cookies. You each had a spoon in the bowl and your BFF said, “Why do we have to pretend to bake these? I wish we could just eat all the dough straight from the bowl.” You were the one who said, “There should be a place that just serves raw cookie in little cups. Wouldn’t that be amazing?”
Then a parent came into the kitchen and said, “You kids are going to get sick if you keep eating that!” Well now, thanks to Cookie DŌ NYC, parents don’t have to say that any more. That makes the world a little sweeter than when we were kids.
NO because according to their website, it’s gotten way more crazy since I visited! Turns out, I was really lucky to only wait 40 minutes! This is crazy:
“Our line typically starts forming around 9 am. We open at 10 am. Expect to stand in line for 1- 4 hours, depending on the day/time. You will get a ticket in line, and will not be served unless you have a ticket. The only way to get a ticket is to stand in line.”
If you ever wondered how fanatical NYC foodies are, I think you have your answer!
But YES because there is no where else like it. Just like when the Cronut entered the scene, you won’t find raw cookie dough available by the scoop anywhere else in town right now. Who knows, maybe like the Cronut and the rainbow bagel, maybe in a couple years Dunkin’ Donuts will have their own sub-par knock-off version of raw cookie dough. You’ll want to say you waited in line for the original, when it first opened.
As far as taste is concerned?
Well, it tastes like cookie dough! All the added flavor options are really fun. If you love eating cookie dough, you’ll love this DŌ. You don’t actually have to eat it raw, you can also bake it. I couldn’t finish my whole cup so I took the left overs home and made exactly one cookie. It came out warm and Ō. I think I might actually like a cup of DŌ even better in the warmer months. It’ll be interesting to see if the line dies down or only gets longer!
DŌ is closed on Mondays. Every other day they open at 10AM and that’s when you’re likely to have the shortest wait! They close at 9PM, 10PM on Thursdays, Fridays, and Saturdays.
Do you have a memory of eating raw cookie dough? What do you think of crazy NYC food trends? Is there anything in the world you’d be happy waiting on line for FOUR HOURS to eat?!