They walk around teetering on stilts. Faces painted with a layer of elaborate make up. Their garb dazzling with sequins, metallic, or jewels that will twinkle under the bright lights. Those who are furry, fur is in this season, look ready to jump through hoops. A car pulls up and an awkwardly proportioned, wacky dressed gaggle piles out.
When the Big Apple Circus comes to town, it sets up camp a mere two blocks from my apartment. Walking home past the big top, some nights I would hear carnival music. But the dogs and horses, clowns and acrobats all packed up their unicycles and left town over a month ago. Since they left, the area has turned into a bigger circus than when an actual honest-to-god circus was here. Why? New York Fashion Week (NYFW the shorthand that everybody uses) has moved from Bryant Park to Lincoln Center. My backyard.
Due to the proximity, I’m in the thick of it. NYFW is buying coffee at my local Starbucks (the lines are huge and I don’t think they’re even offering whip cream as an option this week) and getting off the train at my local subway stop. I’ve also put myself in the thick of it. Not only because I love fashion (though I clearly don’t take it too seriously) but also because Fashion Week is an amazing time for promotions. This week I’m promoting the Time Warner Center- the big upscale shopping center in Columbus Circle. It’s a good gig but not as exciting as the kind of work I was getting last fashion week…
I spent the most of Fall Fashion Week at the “Maybelline and CVS Pharmacy Beauty and Fashion Retreat”. That’s a mouthful to say 50+ times a day. The “Retreat” was a pop-up shop in Times Square designed to “make what’s going on at the insider tents accessible to the
outsiders public”. The main draw was a free make over but there were also presentations by editors from Vogue, Harper’s Bazaar, ELLE, O Magazine and others. I gained a ton of useless information and all season it has been flying out of my mouth: Camel and purple are the colors this season. A red lip will really make you stand out. No, don’t get rid of that dress- longer hemlines are making a comeback. Fortunately I say it all with humor, but sometimes I think my friends wish they could turn off my Winter Beauty and Fashion Insider Tips! button.
And then there was the promotion that left me standing outside the forefront of fashion, surrounded by the most fashionable people in the country, if not the world, looking like this:
I was promoting Women’s Wear Daily, a fashion insider thread. Some how that was put in conjunction with a Dickies Work Wear promotion. The result was a team of people dressed like bums handing out high fashion magazines. Not only were the outfits pathetically unfashionable, they didn’t even fit well! That brown shirt is a woman’s size medium those pants are size 6 and in danger of falling off. Even an XXS and size 0 wouldn’t fit those attending fashion week. I hate vanity sizing. But not as much as I hate being inappropriately dressed for an event!
My final promotion of the week was for Jones New York. I was the one “Brand Ambassador” working with four professional models. It was quite the experience, let me tell you. And I will tell you, don’t worry, but not until next post!